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Online | 4 Hours | Beginner Jun 25 Power of AI: Personalize the Customer Experience Online | 2 Hours | Intermediate All Upcoming Events News Stand Marketing News What is Email Marketing? [An Expert Guide for Beginners] Email is one of the oldest and biggest digital communication channels, with a user base of over 4.3 billion people. It is also the most effective marketing channel, with an ROI of $36 for every dollar spent. As if that’s not enough, email marketing is 40 times more effective at customer acquisition than Facebook and […] Social Media Management Tools to Consider for 2024 Addressing the Rural Health Care Crisis: Pay Doctors to Travel from Urban Areas AMAZING, INCREDIBLE, SUPERB: How Influencers’ High-Arousal Language Can Boost—Or Hurt—Engagement How to Create a Killer Social Media Strategy [8 Simple Steps] Long Road Ahead for Broad Application and Understanding of AI in Marketing Five Ways Higher Ed CMOs Are Institutional Leaders Time to Abandon Null Hypothesis Significance Testing? Moving Beyond the Default Approach to Statistical Analysis and Reporting From Our Partners sponsor Article The Power of Professionally Branded Emails Optimize the high volume of existing 1:1 emails to boost lead generation, improve conversion, and drive revenue.Learn how using professionally branded emails can personally engage your audience with insights from Exclaimer’s research report. Based on surveying over 1000 marketers across the United States, our research shows that adding professional email signatures to your marketing strategy […] sponsor Article How to Measure the ROI of Your Brand: 7 Important Metrics Measure the success of your brand strategy using these key metrics that indicate brand growth. Having a precise picture of the return generated by your brand can help guide the direction of your strategy. Learn 7 ways to measure your brand’s ROI, and how you can use that information to further improve your company. Advertisement sponsor Article Competitive Intel Newsletter Guide & Template Industry best practices and real-life advice from ten Klue customers and experts. Sending a competitive intel newsletter is the easiest way to distribute competitive intel across your organization. But writing a GREAT competitive intel newsletter… not so easy. That’s why we put together a competitive intel newsletter guide with the help of Klue experts, customers […] Advertisement Resources Professional Maintaining Your PCM® Tools & Templates Volunteering Marketing News Jobs Academic ELMAR Academic Events SIGs Academic Articles Jobs Collegiate Collegiate Hub Competitions Collegiate Events Free Graduating Membership Awards & Scholarships To the American Marketing Association, I extend my heartfelt thanks. Your commitment to providing such a wonderful event is commendable. This experience has rejuvenated my marketing strategy and revitalized my skills. My confidence has soared, and I now feel armed with cutting-edge strategies that will propel me to new heights in my company and career.” Parissa Burton Marketing Manager | Brand Strategist LinkedIn | Instagram Join AMA About AMA Contact Us Get Help Terms of Use Privacy Policy Code of Conduct FAQ Media Kit Certification Portal Toolkits Job Boards Marketing Services Search Strategic Partnerships Media facebook twitter linkedin © 2024 American Marketing Association. This site content may not be copied, reproduced, or redistributed without the prior written permission of the American Marketing Association or its affiliates. By continuing to use this site, you accept the use of cookies, pixels and other technology that allows us to understand our users better and offer you tailored content. You can learn more about our privacy policy here Got it Dismiss...